By starting with Context, Audience, and Purpose you are primed to see content and thinking gaps as you edit for structure, continuity, and clarity.
Structure
As the reader, what do you see? Do key points stand out? Do you get the message from beginning to end on the first read?
Continuity
Does the text guide the reader with clear signals and smooth transitions that link your ideas together?
Clarity
Did the message get through clearly? Or, can you tighten sentences, remove word clutter, and reposition modifiers to clear away clarity stumbling blocks?
Final Proof
The final, focused read picks up typos, spelling and grammar errors, and silly mistakes we all make.